Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ...

The company says this is the most significant update to Live it has ever introduced, as the livestreaming market continues to ...

As the industry accelerates toward new forms of streaming monetization, Ad Insertion Platform (AIP), a pioneer in cutting-edge ad insertion technology solutions, and Castlabs, a global pioneer in ...

The partnership bridges OEM-based mobile ad formats — enabling direct placements on devices from top manufacturers like Samsung, Xiaomi, Oppo, and Vivo — with deep linking and attribution technology ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

The mix of display, online video, and CTV formats approved for use through Kargo’s integration offers advertisers a versatile ...

Duolingo has rolled out a new mobile-first advertising platform, Duolingo Ads, aimed at helping brands connect with Gen Z ...

Advertisers are increasingly adopting connected TV as the foundation of their media strategies, but many ... Read More ...

A new survey conducted by GfK Technology spells good news for iPhone game developers hoping for a healthy revenue stream from adverts. The survey, conducted jointly with mobile social network Limbo, ...