The Mercury Cougar production got close to 114,000 units for the model year 1968, with the two-door four-seater coupe offered in three different versions, namely the base configuration, GT, and XR-7.

It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...

This custom 1968 Mercury Cougar as a fastback gives a glimpse of what could have been but wasn’t. Perhaps back in the day it was understood that only the Mustang could have such a design, but one has ...

We’ll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse.

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...