Balihoo, an on-demand media buying and planning platform that provides software-PLUS-services to media professionals across all mediums, announced the results of its media planning and buying workflow ...

A holding company media buyer, who requested to remain on background, told Campaign that when it came to media buying in the past, agencies and their clients had to plan ahead by around six to eight ...

PubMatic, a provider of digital advertising technology, has launched its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform “streamlines every stage of the media ...

PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process -- from audience and inventory discovery and forecasting to curation, activation ...

PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...

Sustainable media buying is a two-pronged approach that reduces the carbon footprint of online advertising and costs, according to Boa, a company focused on sustainable media buying and advertising.

Ad tech company PubMatic unveiled a new platform, powered by generative artificial intelligence (AI), that gives advertisers more control and visibility into where and how their media dollars are ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic, a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers, ...