Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...
The Disney dolls line will include unique collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a new way. Mattel has revealed its all-new line up ...
With a new year comes an exciting new re-imagined line of Disney Princess dolls. In partnership with Mattel, both brands have come together for a global rollout of updated Disney Princess and Disney ...
Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...
Jan. 26 (UPI) --After losing its Disney princess lineup in 2016, Mattel has won back the license to make Disney princess toys, including Anna and Elsa, popular Frozen dolls. In 2016, Mattel lost the ...
The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...
Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...
Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...
Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...