Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Mattel just released the Stevie Nicks Bella Donna Barbie Doll which you can now buy online at Amazon, Mattel, and Walmart. Shop Stevie Nicks Barbie ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

It was only right for the rock icon to follow up her 'Rumours'-era Barbie with a doll inspired by her first solo record, she ...

Barbie dropped its second Stevie Nicks doll on October 21, and it sold out in less than 24 hours. The Bella Donna doll is one ...

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The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...