The heart of your campaigns is effective creative — but are your campaigns being stunted by siloed departments? Learn more about how personal tech leader Garmin reshaped their marketing department to ...

Origami Logic released a “period table” of marketing data to help marketers make some sense of all the signals created by campaigns across channels. Business intelligence is an important resource for ...

With marketing budgets being increasingly squeezed and more demand than ever to show return on investment, Paul Sinkinson (pictured below) asks why businesses aren’t doing more to optimise their media ...

Who is in charge of revenue at your company? In most B2B companies, the sales department owns the revenue pipeline. As a result, Sales holds the most political power of any function. In contrast, ...

Never leave money on the table. This is a hard and fast rule for sales and also runs true for marketing. If you are not taking advantage of every marketing opportunity presented, you are leaving that ...

Has marketing ever been given a fair shot at the table? There is no doubt that this question, and many other variations like this, have been debated around boardroom tables both locally and abroad for ...