Marketing – A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

The "final summary" of a marketing plan is also normally called the "executive summary." This is where you summarize the contents of the marketing plan as well as briefly outline the key points that ...

Social media marketing has transgressed from pillar to post to cater to the 21st century millenials. Today, various Global giants like Nike, Apple etc are known to regularly come up with engrossing ...

What's the difference between marketing and sales? Or between marketing and advertising, or promotion? The fact is that while lots of people think marketing is about advertising and other tactics, ...