LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the release of their new competitor analysis study on the automotive components industry. A ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the importance of competitive analysis in ...

Marketing shouldn’t mean throwing the kitchen sink against the wall to see what sticks. An effective marketing strategy is based on intensive research into your audience and existing marketing efforts ...

Creating a profitable business requires offering a product or service that consumers will buy at a price that produces enough revenue for the business to cover its expenses. Fulfilling this objective ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they ...

The top three brands in the soft drink industry had a 35 percent share of the market in 2011, according to the latest report from IBIS World. This industry is fiercely competitive. Small companies ...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights.

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Competitor analysis can seem like a daunting task, especially if it’s your first time, but make no mistake -- this is not a step you want to leave out when launching your product. Understanding who ...