Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

The foundation of the new guidelines are information and science, primarily tackling misinformation and greenwashing. Because sustainability has become a selling point for fashion brands, the UN says ...

Opinions expressed by Entrepreneur contributors are their own. Fashion is one of the most cutthroat industries. Famous fashion brands compete not only with each other but with smaller and younger ...

Marketing director Chris Duncan is the mastermind behind all the marketing and analytics for Honor Roll Clothing. As one of the owners of Honor Roll Clothing, it is Duncan’s responsibility to make ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Design by Madison Grosvenor. Buy this photo. At some point, we have to ask ourselves: Is liking ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...