We see marketing all the time, from ads on our Facebook feeds, billboards on the street, or promotional emails from your favorite stores. Marketing is the way companies communicate their products or ...

AI isn’t replacing marketers, but creating roles that require strategic oversight, creative judgment and data fluency.

In today's digital world, customers are overwhelmed with messages and options. Traditional marketing approaches can no longer break through the clutter and reach your intended audience. Join the ...

As we wind down 2016 with an eye toward 2017 and beyond, I figured it as good as time as any to ponder what kinds of jobs lie ahead in the marketing space which of course is an an ever-shifting field.

What was your original career goal, as a youngster or when you got out of school? To open, develop menus for, and run high-end restaurants. I switched careers, went back to school, and started in ...

Despite all the work marketers have done from an effectiveness perspective to demonstrate the value of their work as an investment – rather than a cost – perceptions within the wider business appear ...