As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In this generations-old approach, media channels (like TV, radio and print ...

When you bought your coffee on the way to work this morning, why did you choose that particular brand? Was it a magazine ad, recommendation from friends, the posters near the station, or did you just ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. How we track, measure and attribute the success of marketing ...

And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements in neuroscience principles to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize ...