The construction marketing services market is evolving, driven by digital transformation, sustainability demands, and new client engagement models. Opportunities lie in leveraging content strategy, ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

AI is transforming sales and marketing by enhancing precision, personalization, and predictive insights. Key opportunities include leveraging AI for automated lead scoring, predictive analytics, ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

The firms that are ratcheting up their in-office mandates have one thing in common: average profits per equity partner above $3 million. The segmentation that we’ve been seeing for a number of years ...

DUBLIN--(BUSINESS WIRE)--The "Foodservice Market in the US 2017-2021" report has been added to Research and Markets' offering. The report forecasts the foodservice market in the US to grow at a CAGR ...