The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

BIRMINGHAM - Pretend you're a fish. Which would you rather eat - real food or plastic? That question is at the heart of a new product that manufacturers say could both revolutionize the $300 million ...

For Matt Fullenkamp, two heads are better than one. Quick Switch Lures, the company formed by the St. Augustine electrician, has patented and is selling an offshore trolling lure that, he says, makes ...

Anglers worldwide are seeking innovative tools that make custom lure design more accessible. Catering to this demand, Tackle.net's AI Lure Generator is set to transform the fishing industry with its ...

In a survival situation, a quick-and-dirty fishing rig can mean the difference between a shore lunch and a growling belly. That said, suitable live bait can be challenging to locate, particularly in ...

From summer into autumn, Texas' largemouth bass become vulnerable to an affliction caused by their gluttonous appetite. And this makes bass anglers happy. The malady? Frog in the throat. Well, ...

If fish could jump a country mile, they might make a flying leap out of Lake Windsor and land in Tom Diepenbrock's rec room. They'd be missiles with gills drawn by his vast collection of fishing lures ...