Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

In a recent article, Judd Marcello, former EVP of Global Marketing at Cheetah Digital and current EVP & CMO at Conexiom, suggested that there is “ no customer journey” and so marketers should stop ...

In my experience, cultivating customer loyalty through loyalty programs and other means has never been more critical. Never before have customers had such easy access to other purchasing options if ...

Sometimes the moments that matter most aren’t planned — they’re the unexpected gestures that turn good service into lasting loyalty. It was before dawn in Lisbon, and I had an early morning flight.

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...