I had the chance to speak with a large hospital marketing department that had undergone numerous brand changes and acquisitions as their system expanded. Managing multiple brands across various ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive ...

Charleston, SC, October 17th, 2025, FinanceWireResults Driven Marketing (RDM), led by owner Janeene High, is proud to ...

Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

“The most successful marketers will not just throw money behind the next big thing, but will thoughtfully evaluate their mocial strategy, carefully considering which channels are best suited for ...

As an example, the nationwide launch of Verizon Wireless in the early 2000s made special provisions for localized advertising ...

For longtime restaurant executive Ervin Hernandez, community and culture are everything. Those values drove him to his new role as director of marketing for Chicken Salad Chick, where he looks to ...

Southern Maryland’s community newsrooms thrive by serving local readers with stories and information that matter to them. A ...