Most platforms are built for enterprise needs, not local ones. Choose tools that help your small business connect with your ...

To address this need, software provider PowerChord has developed a new unified marketing platform for home services. The system is designed to automate workflows, optimize localized campaigns and ...

The fragmentation of the media landscape that we hear about all the time has created challenges but also opportunities, especially in the local space, where advertisers can target audiences more ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

A Western Kentucky University class is working to complete public relations projects free of cost for about 30 area businesses and organizations. Twenty public relations majors, all but one seniors, ...

As an example, the nationwide launch of Verizon Wireless in the early 2000s made special provisions for localized advertising ...

Brands that weave cultural understanding into their core and consistently demonstrate this approach transform trust into ...

Local Action Marketing, a new global sports marketing agency based in L.A. with affiliate members and advisors around the ...