Platforms like HubSpot and Salesforce help you orchestrate personalized campaigns across departments. According to Exclaimer, ...

You run your marketing, generate those high-quality leads we discussed in Part 1 of this article series, hand these leads off to the sales team, and wait. "Hey, guys, anything happening over there ...

Marketing Communication and Lead Generation from Complexity to Clarity: Saupe Communication Announces Strategic Brand ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Lead generation is what drives any business. Yet many business owners and managers in the service contracting industry leave lead generation to chance. Instead of implementing demonstrated processes ...

Most people don’t decide to work with a financial advisor after one interaction. You need multiple touch points over time.

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to result in conversions? Or are ...

Is your lead generation pool leaking? How do you even know there is a problem in the first place, let alone how to fix it? A lead generation pool is worth its weight in the revenue it generates. If ...

Oracle Corp. early today announced a new product within its Oracle Advertising and CX suite that it says will help marketers execute advertising campaigns to generate highly qualified sales ...

Demand AI Group Inc, an artificial intelligence-driven business-to-business marketing company, said it has closed a $2.5 ...

MIAMI--(BUSINESS WIRE)--Snappy Kraken, the martech innovator serving financial advisors, today announced the introduction of its Nitrogen Lead Generation Campaign live from the trade show floor at ...

Demand AI Group Inc. ("Demand AI"), the fast-growing AI-driven B2B marketing and lead-generation company, today announced the ...