An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

LEGO’s Botanicals collection continues to sprout fresh interest among fans of creative builds and decorative displays, with a ...

The creative ethos at Bugatti has always been about pushing boundaries. From the pioneering performance of the Veyron to the ...

"Build your own R2-D2, Chopper (C1-10P), QT-KT, R5-J2 and invent droids with the LEGO® Star Wars™ Creative Play Droid Builder set (75392). A unique family gift idea for boys and girls and any fan aged ...

Get building with the Lego Classic Creative Brick Box (10696). SAVE 49%: As of May 14, you can get the Lego Classic Creative Brick Box 10696 for just $17.99, down from $34.99. That's a 49% discount ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

MAKE Studios in Downtown Paducah hosted their monthly LEGO club over winter break, keeping kids creative and their brains ...