At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...

We’re always excited to see how L’Oréal will merge tech and beauty at CES, impressing us in the past with innovations like Perso, which created custom lipstick shades and last year’s ColorSonic device ...

You don’t expect a beauty company like L’Oreal to announce a printer, but at CES 2023, that’s exactly what happened. Except, the L’Oreal Brow Magic won’t be used to print boring documents, instead it ...

The new Brow Magic device from L'Oreal can print eyebrows on anyone's face with an accompanying iPhone app. Developed by L'Oreal in partnership with the tech company Prinker, it helps people create a ...

L’Oréal's new devices at CES 2023 are helpful, innovative, and beautiful. Credit: L’Oréal's At CES 2023, L’Oréal unveiled two new devices that solve some very different problems. HAPTA is a machine ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. The HAPTA is designed to help consumers with hand and arm ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company is also working on Hapta, an accessible lipstick applicator that helps those with limited hand and ...

If everyone deserves to feel beautiful, as cosmetics companies often say, then why is makeup application so difficult to get right? If it weren’t, the world wouldn’t be awash in online tutorials (and ...

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