Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to promote ...

Some 135 years ago, Procter & Gamble Co. began mass marketing its first branded product to Americans: a bar of white soap called Ivory, novel in its ability to float. Now, as the world's largest ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

Once headed for the showers, liquid soaps are staging a comeback, fueled by Greyhound Corp.`s Liquid Dial. In the early 1980s, the novelty of these pump-dispensed soaps had fallen out of favor with ...

Dear Martin: I recently found that the bars of Irish Spring soap seem to be smaller, and the bars seem to wear away faster. My daughter noticed the same thing. Has there been a change in Irish Spring?

All but washed up once, liquid soaps are on a mini-sales climb, given a boost by Greyhound Dial Corp`s Liquid Dial. Liquid Dial, which entered the liquid soap market two years ago this month, was a ...