IQOS has to be approved for sale in the USA at some point in time, the question is when and will it get a reduced risk label? The Gottlieb resignation will help get IQOS approved in 2019, sooner ...

Altria to receive cash payments from Philip Morris International of approximately $2.7 billion in exchange for assigning exclusive U.S. commercialization rights to the IQOS system effective April 30, ...

Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

TOKYO/TEL AVIV/BOGOTA – In Tokyo’s upscale Ginza shopping district, around the corner from the sparkling storefronts of Tiffany & Co and Cartier, shoppers searching for a new device called iQOS can ...

The IQOS products debuted in test markets in Atlanta in October 2019 and Richmond, Va., in November 2019. During the second quarter, PM USA expanded retail distribution of Marlboro HeatSticks into the ...

Regulators from the Food and Drug Administration on Wednesday will consider a potentially safer alternative to cigarettes. Philip Morris International, the maker of Marlboro and other top brands, ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. Strolling past the sleek, blue-lit pop-up ...

TOKYO/NEUCHATEL, Switzerland – The U.S. Food and Drug Administration is weighing whether to approve a potentially path-breaking smoking device by Philip Morris International Inc. With a decision ...

WARNING: This article is produced in collaboration with IQOS. This article is only for adults who would otherwise continue to smoke or use other nicotine products. IQOS is not risk-free and provides ...

A glass-walled bastion of minimalism in a retail mall in Atlanta is the first of its kind in the United States. It looks like an Apple Store, but with a bouncer. You have to be 21 or older to enter.