Instagram creators who have used the platform to launch full-time careers have, to date, relied on indirect sources of revenue like branded content and merchandise sales to support their livelihoods.

Get ready, IGTV creators, because your turn to make some cash is coming. Almost two years ago, Instagram launched IGTV to compete with YouTube. If you'd assumed at any point that creators could ...

A quiet overhaul of the 21-year-old platform’s monetization formula is winning over a new class of content makers.

Instagram may, at long last, share a piece of its $20 billion ad revenue with creators. Spotted by the Hong Kong-based developer Jane Manchun Wong, who reverse-engineers apps to unearth unreleased ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...

Deutsche Bank said in a note Friday it sees Facebook Inc FB's Instagram, original video and Messenger monetization as tailwinds ahead. Facebook is scheduled to release its second-quarter results after ...

Platforms like YouTube and TikTok have helped creators skyrocket to fame and build colossal careers. Instagram wants to do the same. The platform plans to prioritize smaller, emerging creators. Here's ...

After outrage over teens’ well-being on Instagram erupted, the company said it would adopt the film industry’s approach and ...

Leaked Instagram documents include an internal analysis of creator feedback on monetization tools. Some creators voiced concerns around the topics of equity, discrimination, and transparency. Read the ...

Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original ...