Instagram creators who have used the platform to launch full-time careers have, to date, relied on indirect sources of revenue like branded content and merchandise sales to support their livelihoods.

Get ready, IGTV creators, because your turn to make some cash is coming. Almost two years ago, Instagram launched IGTV to compete with YouTube. If you'd assumed at any point that creators could ...

Instagram may, at long last, share a piece of its $20 billion ad revenue with creators. Spotted by the Hong Kong-based developer Jane Manchun Wong, who reverse-engineers apps to unearth unreleased ...

Platforms like YouTube and TikTok have helped creators skyrocket to fame and build colossal careers. Instagram wants to do the same. The platform plans to prioritize smaller, emerging creators. Here's ...

Deutsche Bank said in a note Friday it sees Facebook Inc FB's Instagram, original video and Messenger monetization as tailwinds ahead. Facebook is scheduled to release its second-quarter results after ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner ...

Instagram isn’t ready yet to reveal how it will turn on the monetization spigots for IGTV, its longer-form video product, but the company promises those will be arriving. “Right now, we’re focused on ...

Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original ...

Leaked Instagram documents include an internal analysis of creator feedback on monetization tools. Some creators voiced concerns around the topics of equity, discrimination, and transparency. Read the ...