IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the ...

We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured.

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that PMG has integrated Alli, its proprietary operating system, ...

Christopher Nolan’s Tenet imagined a world where time could fold back on itself. The IAB Tech Lab’s new Agentic RTB Framework takes a more literal swing at the idea – or more precisely, by stripping ...

New Framework Aligns with Agentic Real-Time Framework to Enable Smarter Demand Signaling and Reduce QPS Waste Across the Supply Chain "The donation of the Dynamic Traffic Engine is a massive leap ...

This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems… Go to a window. Now open it. And out with all the New Year’s resolutions ...

Trust-grade Mobile Supply program scaled to 20 plus active demand partners; Protocol agnostic Agentic Readiness interface opens to buyer-agent test partners ahead of Q3 2026 launchMCLEAN, Va. and ...