Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...
You do judge a book by its cover. From font choices to cover design — here's the psychology and marketing behind what makes a ...
Lynda Kachurek does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
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