Business.com on MSN

Why every business should be using multiple social media accounts

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook ...
Forbes

How Your Business Can Win With Zero-Click Content On Social Media

Social media users’ consumption habits have shifted. They have shorter attention spans and a need for easily accessible and digestible content at their fingertips. As such, short-form, zero-click ...
Insider Monkey

Are social media followers a business asset? How to evaluate online presence of a company

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one. No longer derided as no more than ...

The Next Social Wave: The Top 6 Predictions That Will Shape Social Media Strategies In 2026

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...
Entrepreneur

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...
Nasdaq

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...