Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...

The number-one-selling toy in the world by units is Hot Wheels cars, so it's not like they were pressed to improve. But for years, a Mattel team has been working behind-the-scenes to make the cars ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your collection ...

I can't remember how I got it, but I can vividly recall my very first Hot Wheels. It was a red double-headed dragon on four chrome wheels. I remember how the contrast of smooth plastic and cold metal ...

Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...

I can't say for sure – because nobody knows for sure – but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control ...