The Hot Wheels die-cast toy cars you grew up racing, collecting and crashing over jumps were great fun, but they just sat there. Now, 51 years after the first Hot Wheels debuted, Mattel is introducing ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...

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Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars ...

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your collection ...

Hot Wheels made me into the car enthusiast I am. As a kid, I'd line up all of my cars in parking lots, organized by color. I'd launch them down my house's hallway and record which traveled the ...

The number-one-selling toy in the world by units is Hot Wheels cars, so it's not like they were pressed to improve. But for years, a Mattel team has been working behind-the-scenes to make the cars ...