Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

As many people sit at the wheel of their car, they are certain they know what color is. It's the red traffic light in front of them, the garish yellow hatchback in the next lane, or the green verge ...

I reckon most of us have had the thought at least once – if I’m looking at a “red” ball, why would I think the other person looking at the same object sees the colour the same way as me? After all, ...

Subtly different brain areas light up in response to viewing certain colors, a new study suggests. Ylanite Koppens via Pexels Have you ever argued with someone over the color of an object? “No, that ...

Sasha Rakovich receives funding from the Royal Society (Public Engagement Fund PEF\R6\6002 funds Transcending the Invisible project). As many people sit at the wheel of their car, they are certain ...