Discover how the UK’s 2026 HFSS regulations are reshaping food marketing. Learn to navigate the 9pm TV watershed, online ad ...

In a string of Advertising Standards Authority rulings published today, the watchdog dismissed complaints about the ads of ...

The Advertising Standards Authority (ASA) has revealed the outcomes of six rulings under the government’s new HFSS ad ...

What is HFSS and why are these regulations coming into force? Henry Dimbleby, leader of the Government’s National Food Strategy and co-founder of Leon Restaurants provides some background on the ...

With almost two-thirds of adults in the UK living with excess weight, brands, supermarkets and policymakers need to pull together to promote healthy eating ...

How are brands cutting fat, salt, and sugar from popular product categories to hit the mark with both policymakers and consumers? Eating too much fat, salt and sugar is not good news for one’s health, ...

Since 2021, governments across Europe have been putting HFSS (High Fat, Salt and Sugar) reduction regulations high on the agenda. The reason? To help curb the growing obesity epidemic. “The number of ...

HFSS foods are notorious for their high calorie content, contributing significantly to weight gain and obesity (Image: Canva) HFSS foods include a wide range of processed and packaged items designed ...

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