Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance. With Google Analytics 4 (GA4) reports, you can better ...

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Why we care. These new insights enhance your capacity to analyze user behavior and ...

G oogle Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...

Media owners are calling out Google's AI Summaries for slashing their website traffic. Google’s AI-generated summaries are slashing traffic to news and information sites, creating a “devastating ...

Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with ...

Google’s quiet tweak to search results has thrown SEO tools into disarray, but the reality for publishers may be less ...

In Google Ads, where every click can be a potential sale, understanding your competition isn’t just strategic, it’s also absolutely necessary for creating a profitable ad campaign. For our ecommerce ...

Through its Maps app, Google has access to a monster trove of daily traffic data – and it's using it to provide cities with free, AI-optimized traffic signal timing suggestions that could reduce ...

Last year, with Boston ranked among the world’s worst cities for traffic delays, local officials partnered with Google in hopes that its mapping and artificial intelligence software could help ...