Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization. A new podcast episode has caught the attention of Danny Sullivan, ...

Google’s decision to expand personalized search to all users should be a wake-up call to those concerned about what the company knows about them and how it is used. Now Google has begun using a cookie ...

Google's Danny Sullivan confirmed, again, that personalization in Google Search is an "extremely light" ranking signal. In fact, he said personalization is "fairly rare" to be used for ranking ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar and ...

Google is introducing “Gemini with personalization,” an experimental feature that connects Gemini to more apps and services, starting with Google Search. You’ll now be able to give Gemini access to ...

With Google Wallet, the company wants to replace the physical one in your pocket. One way it’s doing that is by highlighting how passes stored in Wallet can more proactively integrate with other ...

Several months ago, I was chatting with a pretty senior level Googler who works on search and I brought up personalized search and he made it sound to me that it is really barely anything there with ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

At its I/O developer conference, Google today announced a slew of updates to its Firebase developer platform, which, as the company also announced, now powers over 3 million apps. There’s a number of ...