Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more ...

Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.