Let’s get straight to it: there’s a good chance at least one club in your bag isn’t doing what you think it is. Maybe more than one. In fact, if you haven’t been fit, or haven’t been fit recently, ...

THE GAME OF golf is a never ending battle. You’ve got to compete against yourself, against your playing mates, against the course, against the weather—every way you turn there’s another obstacle, be ...

Welcome to Play Smart, a game-improvement column that drops every Monday, Wednesday and Friday from Game Improvement Editor Luke Kerr-Dineen to help raise your golf IQ and play smarter, better golf.

However, there's one thing we've heard people label a "gimmick" and we'd like to clear the air about that specific subject once and for all: Club fitting. We've seen our fair share of haters call out ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

The perception that only good players can benefit from a fitting isn’t correct. A new Golf Datatech study on fitting confirms everybody loves their game after a fitting. The massive new study, the ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting. The post Why your preferred golf ball should be part of every club fitting appeared ...

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...