The gatekeeper is a bane to new and experienced marketers. The gatekeeper is essentially a locked door standing between you and the person you need to speak with. If you don't explain yourself in the ...

At one time or another, all salespeople have been confronted with the dreaded gatekeeper—that office assistant or administrator who intercepts sales calls, blocking you from talking to the high-level ...

A topic of great interest to many readers is how to approach and work with centers of influence (COIs), meaning the attorneys, accountants and other professional advisors who presumably have some sway ...

Receptionists, clerks, secretaries and administrative assistants are the “gatekeepers” of business. An experienced gatekeeper is usually adept at screening cold calls and recognizing sales ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to cold call sales, getting past the gatekeeper is the most important step. You can be the best salesperson in the world, ...