A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

A viral video "challenge" in which dog owners seemingly vanish into thin air left furry companions saying, "What the fluff?" Here are the mechanics behind the "magic" trick: The owner holds a sheet or ...

Pet owners are pranking their dogs with the Invisible Challenge. After the delight that was the 'What the fluff' challenge, pet owners have found another way to prank their dogs. The latest challenge ...