Fido might not think you’re funny. As a matter of fact, you might be hurting his feelings if you play the latest viral game with him. That’s according to professor Philip Tedeschi, the human-animal ...

A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

Dog owners everywhere are confounding their pups with the latest internet craze, known as the "What the Fluff" challenge. The rules are simple: As their pets look on, wannabe tricksters hold a blanket ...

All you need is a pet and a blanket to try out the latest viral trend Kelli Bender is the Pets Editor at PEOPLE. She has been working at PEOPLE since 2013, covering pets, animal rescue and wildlife.

People are going crazy over this new Instagram craze. We can’t deny it–we’re coocoo about it too, and for all the right reasons. We’re all guilty for scrolling through Instagram during stressful days.

The latest internet craze sees owners hide behind a blanket before disappearing into thin air – leaving their confused pooches wondering where they’ve gone DOG owners across the globe have been ...

A POLICE Scotland dog trainer stunned the internet by showing his pooch’s reaction to the What the Fluff challenge – and it’s not what you would expect. The viral challenge has pet owners hold a ...

If you are not following your social media accounts closely, you are probably missing out on the latest adorable challenge that is taking the internet and pets by storm. Screen grab (Instagram/ ...