Where Are the Plus-Size Women in Fashion Ads?

The Numbers Don’t LieWalk through any major fashion magazine or scroll through high-end brand campaigns, and you’ll notice ...
The Business Journals

Women Who Lead in Advertising & Media: Beth Wilson of Wilson Public Relations

Wilson and her PR team navigate the constantly changing PR landscape as they “take great pride in bringing the stories of innovative companies to life through versatile communications solutions.” ...
Marketing Dive

Advocacy group taps creators to call for gender equality in ad industry

Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to accelerate gender equality and representation in the advertising industry, ...
The Nation Newspaper

Women seek more space in advertising

Women in Out-of-Home Advertising in Nigeria (WOHAN) has called for an all-inclusive and supportive environment in order to contribute to the industry’s growth. Speaking at the inaugural meeting held ...
The Business Journals

Women Who Lead in Advertising & Media: Emily Yates of FOX13 Memphis

Hard work has paid off for Emily Yates, enabling her biggest career achievement of becoming FOX13 Memphis’ first female creative services director. (Glass ceiling shattered, dream fulfilled.) Women ...

As women’s sport boom continues, where are the unheralded marketing opportunities?

In the first of an Agency Advice mini-series on sport, leading marketers tell us where the cultural and commercial ...
MM&M

Almost half of women say media, advertising shy away from women’s health issues: Study

There are still significant gaps and gender bias in healthcare marketing, according to the Health on Her Own Terms study released Thursday. WPP and SeeHer released research that found almost half of ...
KTVZ

Gunning for girls: New OSU study links rise in women’s gun ownership to more targeted advertising

CORVALLIS, Ore. (KTVZ) – Gun manufacturers are appealing to women as “serious students” of firearms in their advertising – a shift in strategy over the last two decades that may be contributing to ...