A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Facebook is announcing another heap of measurement updates as it looks to prove to advertisers that spending on its apps and websites will drive business results. Among the changes are the ...

Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to ...

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Nielsen's recent announcement they were working directly with Twitter to establish a social TV measurement had some sounding alarm bells for the broader social TV analytics space. After all, when you ...

Facebook recently rolled out a new feature called “conversion measurement,” which allows anyone using Facebook ads to measure exactly which ads result in conversions, and marketers and advertisers to ...

Facebook is changing the way it offers the cross-device ad measurement capabilities of its Atlas platform. The company relaunched the current version of Atlas in 2014 with a focus on what it calls ...

In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new ...

HasOffers, the fast-growing Seattle startup that helps companies manage affiliate advertising programs, has been removed from Facebook’s mobile measurement program after it ran afoul of the social ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook ...

Measurement is really complicated for Facebook (NASDAQ: FB) . After discovering it had been overstating how much time users spent watching videos on its platform, it conducted a broad review of all of ...