A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to ...

In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Facebook is beginning the process of shuttering ad serving on Atlas, which Facebook relaunched in 2014 after acquiring it from aQuantive and Microsoft, the company said in a blog post. The goal is to ...

HasOffers, the fast-growing Seattle startup that helps companies manage affiliate advertising programs, has been removed from Facebook’s mobile measurement program after it ran afoul of the social ...

Facebook is announcing another heap of measurement updates as it looks to prove to advertisers that spending on its apps and websites will drive business results. Among the changes are the ...

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