Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

With rapid expansion of targeting options, improvements to machine learning optimizations, and the overall efficiency and focus on advertiser needs, Facebook has never been a stronger advertising ...

From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.

Almost 50 thousand advertisers in the mobile games space created new creatives in Q1 2023, accounting for 92.22% of the total number of advertisers, according to SocialPeta’s latest report. In total, ...

After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to the ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Pathmatics, the digital marketing intelligence platform, announced today an expansion of its coverage of Facebook advertising data to include the Canadian market ...