The purpose of this study was to measure the effect of four levels of tempo on the self-reported preferences of six different age-groups for traditional jazz music listening examples. The authors ...

Companies selling ethical and sustainable products should use up-tempo major mode music in their marketing to help well-meaning consumers convert their good intentions into actual purchases, new ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...