Event data recorders, EDRs for short, have been in the news of late, as part of 's quandaries and subsequent government actions. There have been misunderstandings and misinformation about the purpose ...

Businesses are generating vast amounts of event data across clouds, applications, and 3rd party SaaS. Too often this data is siloed, sampled, and thrown out to save cash. But here’s the thing: The ...

Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...

"Events data has traditionally posed challenges for front-office professionals due to fragmented disclosures and required manual searches across sources, time-sensitivity of the data, and the need to ...