Skateboarding will forever be a dominant part of his life, but Ryan Sheckler is engaged in far more than that today. His latest pro model shoe with Etnies — a brand Sheckler has been with for 25 years ...

Last Friday, etnies participated in the Los Angeles Mission's annual Easter event for the 16th consecutive year, donating 2,000 pairs of new etnies shoes to homeless people on the streets of Skid Row.

The etnies skate shoe has come a long way since it debuted two decades ago. n This year, etnies, owned by Sole Technology, will celebrate its 20th anniversary in Lake Forest, where it’s headquartered; ...