During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...

BMW, like many other automotive companies, has a wide array of its own in-house engines. One of these is the N63, an engine that has been in use since 2008 and still makes its way into new models ...

Mopar 426 Supercharged Hellephant V8 Chrysler has leaned deeply into Hell-branded engines with the production Hellcat and aftermarket Hellcrate, but Hellephant is easily the most epic of its HEMI ...

In the middle of the 1980s, legendary motorcycle manufacturer Harley-Davidson was in a full blown crisis: numbers were down, morale was nonexistent, and innovation was a pipe dream. AMF had bought out ...