A television advert for E45 cream has been scrapped after The Mail on Sunday last week highlighted complaints that it trivialised drug abuse. Reckitt Benckiser, the British manufacturer of the cream, ...

A television advert for E45 cream – featuring a young woman talking about her addiction problems – has been accused of trivialising drug abuse. Sixty viewers have complained to the Advertising ...

Eczema, psoriasis, dermatitis and many other conditions associated with dry, tight, itchy and uncomfortable skin are increasingly common and frustrating. These skin conditions are easily aggravated ...

Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200 million. The Slough-based company, which also owns brand including Dettol and Durex, told investors on Friday ...

E45’s gentle, unscented, but potent skin cream has been the go-to for generations of infants, elderly and everyone in between. Soothing conditions like eczema and dermatitis to soothe skin that is dry ...

’Tis the season for sore, chapped lips and slightly drab, dehydrated faces, thanks to the wet and windy weather that prevails during the winter months. So, alongside your waterproof coats, boots and ...

The campaign was created by advertising agency Euro RSCG. The Reckitt Benckiser owned brand aims to cut through the “over-crowded beauty market” and “high-tech” products and emphasise its position as ...

Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200 million. The Slough-based company, which also owns brand including Dettol and Durex, told investors on Friday ...

Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200 million. The Slough-based company, which also owns brand including Dettol and Durex told investors on Friday morning ...