AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and prints promotional items. The design ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Here’s a ridiculous fact I just learned: Printer ink costs twice as much as Chanel N°5. Hold that in the back of your mind for a second. Now imagine you’re a multi-billion dollar fast food chain with ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

It's no secret that lots of famous logos have hidden meanings. From Amazon's secret smile to FedEx's iconic arrow, we're no strangers to famous logo easter eggs here at Creative Bloq. But recently, ...