It’s a YouTube channel called “DisneyCollectorBR,” and its simple, toy-focused videos have been watched more than 2.5 billion times, surpassing Psy’s “Gangnam Style.” DisneyCollectorBR was the ...

The brightly manicured hands hover over the box of toys as the disembodied female voice describes in a sing-song tone how she is opening the packaging and then examining its contents. Guitar music ...

Unboxing videos are pretty common on YouTube, where tech aficionados unsheathe the latest iPhone, tablet and similar gadgets from their packaging. But there's another type of unboxing that has taken ...

Children across the world are becoming mesmerised by YouTube videos of people 'unboxing' toys. That's right – videos of people opening the latest Frozen doll. Or unveiling the new Hello Kitty house.