Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the ...

U.S. digital video advertising is forecast to reach nearly $82 billion in 2026, growing 11% from last year and surpassing 60% of total TV and video ad spending for the first time. The Interactive ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising ...

Although the digital TV video and streaming worlds are expanding, overall digital video advertising has not really moved the needle in terms of a more personalized approach, according to a new study.

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

NEW YORK, April 28, 2025 /PRNewswire/ -- A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV ...