Readers and business clients give me the best ideas for topics for this column. Last week a reader came over to my table while I ate lunch and asked me "Dean, I am curious about some business terms.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Millions of college graduates are currently looking for jobs during an economic recession.

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Marketing encompasses a wide range of varying job titles and specialties, with market research and retail management at the opposite ends of the spectrum. Marketing is usually focused on one product ...

Product marketing and product management are two distinct roles within a company, although they often work closely together. Product marketing focuses on promoting and selling a specific product or ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that sales ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...